People are more likely to use solutions that have been proven useful for others. This basic mechanism of our psychology has been known for centuries and used in many areas.
What is social proof?
The term “social proof” in marketing means demonstrating that people use and value your product or service. This product or service could be, for example, your symptom checker.
Social proof takes many forms, such as customer or patient testimonials, customer lists, or quantifiable data. It can be used on your webpage, in social media posts, in videos, or even on printed leaflets and posters. So, how do you collect social proof?
Here’s an example based on the Infermedica Triage module.
Social proof collected via technology
Data collected directly by your digital healthcare tool can be your first source of information about who is using your solution and whether it is perceived as valuable. If you are using an Infermedica module, like Triage, you will find this data within the Google Data Studio dashboards that were prepared during your implementation.
Data collected via Infermedica Triage includes:
- Total number of users
- List of the most common symptoms with the corresponding number of people- List of most probable conditions
- Users’ ratings of the symptom checker
Use this information to prove to your users that others who have had similar symptoms and conditions have used your symptom checker and felt satisfied with the results.
Example: Inspire website visitors to use your symptom checker by displaying the types and total searches of symptoms checked. Link symptoms searches to the interview start page.
NOTE: Unsure of how to access your analytics? Speak with your Customer Success Manager today.
Social proof collected directly from patients
Another way to garner social proof is by directly asking your patients to share their feedback. You can do this by running a dedicated campaign for patients, asking them in a medical center, or incorporating feedback into post-visit surveys.
Positive opinions can be used as testimonials. But negative feedback is also valuable. You likely won’t display it on your web, but you can use it to improve your tools and services.
If your relations with patients are close, you can also invite them to participate in videos and marketing campaigns.
Another way to collect social proof from your patients is by inviting them to comment on or rate your organization on sites like Google or Yelp.
Social proof from Infermedica
If you’re finding it difficult to use your existing data for social proof, contact us. At Infermedica, we have data that supports the usefulness and accuracy of our technologies. This data can also be used in your communication, but please keep in mind that it won’t always be the best fit to your particular use case.
These examples can be used not only for communicating with patients but also with physicians, partners, media, or potential corporate clients.
Learn more about social proof here ->
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