Here we’ll review the advantages and disadvantages of placing your symptom checker before your organization’s patient portal login
Advantages:
- Users are more likely to engage with your services
- Users are not scared away by a login (commitment) step
- Users become familiar with your symptom checker
- Easy, commitment-free point of entry to your services
- Navigate users to your pre-filled booking system
Disadvantages:
- Some patients/members are hesitant to set up an account. In this case, making the symptom checker accessible only after the login could increase the drop-off rate and lower the number of booked visits
- It could add an extra step for patients who don’t require the use of a symptom checker
- Some patients may enter false data to finish the interview faster, so the symptom checker will be filled with false data and provide inaccurate results
- Presenting a symptom checker before login might require additional user training and awareness. It makes the product discovery stage more difficult.
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