Because the healthcare technologies that we work with are among the newest on the market, they often require additional effort to attract end-users. Is this effort worth making?
Absolutely. Increasing product adoption can help your organization achieve its business goals, whether that means building your competitive advantage, shaping your image as an innovation leader, or attracting new customers. Product adoption is a key part of ensuring that the implementation is a success. In the long run, it will also bring important insights into how you can improve the experience of your users, expand your offerings, and optimize your healthcare services.
Higher product adoption increases competitive advantage
- Innovative solutions attract customers. With Infermedica technologies, you can build personalized user experiences and connect patients in your network with case-adjusted services.
- More satisfied customers translates to higher interest in your health services, increased income, and more possibilities to up- and cross-sell. At the same time, patient data collection with tools like symptom checkers can relieve the administrative burden of your medical staff, lowering their workload and decreasing turnover.
- The more members that use your intelligent technologies, the more you can learn about their needs which, in turn, leads to more patient-centered services and increased growth.
- The more engaged you are in delivering the best patient experience, the higher the likelihood of your users to be equally engaged. Targeted communications and carefully designed UX experience will likely lead to a higher product adoption and hence, more opportunities to address today’s healthcare challenges.
Focusing on product adoption can bring significant benefits to your organization. Keep in mind, however, that this will only happen if the organization is appropriately prepared, understands the end-users, selects appropriate communication channels, and implements a long-term user-focused communication strategy.
The benefits of increased product adoption activities will accumulate over time. Be sure to select and observe the appropriate metrics to optimize your services. They will help you spot and solve the most common challenges of adopting innovative solutions.
Contact your Customer Success Manager to learn more about Infermedica’s Product Adoption Support.
MCr