The big day is getting closer. The implementation team is running the final tests, and it’s time to plan the launch of your new solution.
Whether you are launching a simple symptom checker, call center support tool, chatbot solution, or even a complex patient intake system, the details must be communicated clearly to your end-users. The launch is also a great time to raise awareness of your organization, display your recent innovations, and generate more media attention.
Must-read information
Building good communication with end-users starts with defining your target group(s). Knowing them will help you construct an appropriate messaging strategy. Here’s one approach for acquiring and using vital user information:
- Define the target groups.- Consult the implementation team for details about who the solution is for. If you need more help, check out some tips here →
- List the benefits and values of the new tool. Again, the implementation team will be a good place to start. Remember to mention the benefits of connecting Infermedica’s tools with your business. Also, define the value proposition.
- Specify the communication channels. Having identified your target group(s), you can determine the best channel(s) to communicate with them.
- Arrange the timeline. Set the launch date and schedule all of the required preparation activities. Inform all team members that will be involved in the launch.
Ideas for marketing and communicating a launch
Below we’ve listed some strategies for marketing and communication that we used in previous successful launches. These ideas may not all be relevant to your use case, but they are still worth checking out:
- Basic communication materials for patients. This includes a landing page, homepage notes, newsletters—anything that your patients can read or listen to that will tell them about the new tool.
- Landing page. This should explain the new solution—how it works, its benefits, and how it is a trustworthy product. See our landing page tips here ->
- Social media posts. These posts should describe the new tool and its benefits for users.
- Media press release. Share information with local or industry media to spread the news about your organization’s innovation.
- Paid ads. This will inform your community about the change and invite users to test out your new solution.
- In-app notifications. If you have implemented the new tool inside your mobile application, use its native communication tools (push notifications, updates) to notify users of the changes.
- Training materials for internal users. Nurses, physicians, and medical staff using your tool should have proper training and reference materials.
- Internal communication. Share information about your new tool with your employees; let them feel that your organization is changing for the better.
- Don’t forget investors and stakeholders. Remember to inform those who have supported your organization. They’ll be happy to hear your news.
Keep in mind that the official launch is just the first step in adopting a new system.
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