Data from your symptom-checking tool (or any other Infermedica tool) is a vital source of social proof. Read on to find out more.
All of the examples presented below come from Infermedica’s analytics dashboards.
1. Total number of finished interviews
This is the first metric you can view in your dashboards. It shows the number of people who found your symptom checker, became interested in it, and used it to assess their symptoms. Present this number to your users, new or existing, to show social proof that the symptom checker is trusted by X members of your organization.
2. Top-searched symptoms and most common conditions
Infermedica technologies analyze thousands of symptoms, most of which are supplied by patients. You can use the most commonly searched symptoms to provide examples for your members on how to start their digital symptom assessment.
You can also use lists of the most common conditions to show users the type of feedback they will receive from your tool.
Both groups of data can be used in regular marketing communications as well as paid ads and SEO activities.
3. Top-recommended specialists
The ranking of the most recommended specialist physicians is another helpful metric. Use it to show your members examples of physicians that they can be directed to. If they are considering seeing a specialist, this might be a good way to convince them to use a symptom checker, e.g. “Check out what doctor you should consult with ->”.
4. Symptom checker’s ratings
Ratings show, at a glance, the average level of appreciation for your symptom checker. Users can enter their rating at the end of the symptom assessment interview. If the score is high, use it in your communications. If it is low, try to find out why. Perhaps it’s the application UX, communication, or a technical issue that requires fixing.
Remember that the metrics presented above change over time. Re-check them regularly to gather up-to-date data to present on your webpage, social media, paid ad campaigns, or any other communication activities with your end-users that you think are appropriate.
Consider also using these metrics in internal communications to present the progress of your product adoption and the use of your symptom checker over time.
Learn more about the analytics of your Infermedica solutions ->
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